Kotler Philip <br/><br/>
Marketing Management    Analysis, planning, implementation & control    

 - 9th 
 - New Delhi   Prentice-Hall           1997 
 - xxxvii, 789p.  cm. 
<br/><br/><label>ISBN: </label>8120311787 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8.N6, K7;N7/TD3