TY  - BOOK
AU  - Kotler Philip
TI  - Marketing Management :  Analysis, planning, implementation & control   
SN  - 8120311787
U1  - X:51-8.N6, K7;N7/TD3 
PY  - 1997///
CY  -  New Delhi 
PB  - Prentice-Hall         
KW  - Marketing
ER  -