TY  - BOOK
AU  - Aaker David A
AU  -  Myers John G
TI  - Advertising management
T2  - Prentice-Hall International Series in Management
SN  - 0130160067
U1  - X:513-8, L5;M3/TD3 
PY  - 1983///
CY  -  New Delhi 
PB  - Prentice-Hall India        
KW  - Advertising
ER  -