Aaker David A <br/><br/>
Advertising management 

 - 2 
 - New Delhi   Prentice-Hall India          1983 
 - xiii,560p.  cm. 
 - Prentice-Hall International Series in Management .
<br/><br/><label>ISBN: </label>0130160067 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513-8, L5;M3/TD3