TY  - BOOK
AU  - Schiffman Leon G Au.
AU  -  Kanuk Leslie Lazar
TI  - Consumer behavior
SN  - 8120309022
U1  - X:1:(S:44), L8;N4/TD3 
PY  - 1994///
CY  -  New Delhi 
PB  - Prentice-Hall India        
N1  - Glossary: p 651-668
ER  -