Kardes Frank R <br/><br/>
Consumer behavior and managerial decision making 

 - 2nd 
 - New Delhi   Prentice-Hall of India         2002 
 - xviii, 457p Bibliography: P 417-39  cm. 
<br/><br/><label>ISBN: </label>8120322215 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), P2