TY  - BOOK
AU  - Kardes Frank R
TI  - Consumer behavior and managerial decision making
SN  - 8120322215
U1  - X:1:(S:44), P2 
PY  - 2002///
CY  -  New Delhi 
PB  - Prentice-Hall of India       
KW  - Consumer Behavior
ER  -