TY  - BOOK
AU  - Srinivasan R
TI  - Case studies in marketing:  The Indian context   
SN  - 8120316789
U1  - X:512.2.P, P0 
PY  - 2000///
CY  -  New Delhi 
PB  - Prentice-Hall of India       
KW  - Marketing
ER  -