TY  - BOOK
AU  - Allen Kathleen R
TI  - Bringing new technology to market
SN  - 8120322096
U1  - X:5110gF, P3 
PY  - 2003///
CY  -  New Delhi 
PB  - Prentice-Hall of India       
KW  - Marketing
N1  - Bibliography chapterwise
ER  -