Armstrong Gary <br/><br/>
Principles of marketing 

 - 9th 
 - New Delhi   Prentice-Hall of India         2001 
 - xv, 783p  cm. 
<br/><br/> Glossary: At the end 
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M0;P1/TD