KOTLER Philip Marketing management Analysis, Planning Implementation And Control - 8th - New Delhi Prentice-Hall of India 1994 - xxix, 801p cm. ISBN: 8120308778 250.00 Source: 7774, 24/04/1995, Sethi General Book Subjects--Topical Terms: Marketing Dewey Class. No.: X:51-8.N6, K7;N4/TD3