TY  - BOOK
AU  - KOTLER Philip
TI  - Marketing management :  Analysis, Planning Implementation And Control   
SN  - 8120308778
U1  - X:51-8.N6, K7;N4/TD3 
PY  - 1994///
CY  -  New Delhi 
PB  - Prentice-Hall of India       
KW  - Marketing
ER  -