TY  - BOOK
AU  - Kapoor Jagdeep
TI  - 18 Brand astras:  Using brand abilities as weapons for CRISP brand building   
SN  - 0761996567
U1  - X:51-8, P3 
PY  - 2003///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
ER  -