TY  - BOOK
AU  - Kapoor Jagdeep
TI  - 24 Brand mantras:  Finding a place in the minds and hearts of consumers   
SN  - 0761995250
U1  - X:51-8, P1 
PY  - 2001///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
ER  -