TY  - BOOK
AU  - Khan Kaleem Mohammed
AU  -  Khan Mohammed Naved
TI  - Encyclopaedic dictionary of marketing
SN  - 139780761935018
U1  - X:51k, P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
ER  -