TY  - BOOK
AU  - Seth Rakesh
AU  -  Seth Kirti
TI  - Creating customer delight:  How and why of CRM   
SN  - 0761932968
U1  - X:511-8, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
ER  -