TY  - BOOK
AU  - Velayudhan Senal Kumar
TI  - Rural marketing:  Targeting the non-urban consumer   
SN  - 9788178297491
U1  - X:51.2(Y31).P, P2;P7 
PY  - 2007///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
N1  - Bibliography Chapterwise; Appendix P 240-41
ER  -