TY  - BOOK
AU  - Venugopal Pingali
TI  - Marketing channel management:  A customer-centric approach   
SN  - 076199551X
U1  - X:51-8, P1 
PY  - 2001///
CY  -  New Delhi 
PB  - Response Books        
KW  - Commerce
N1  - bibliography P181-82
ER  -