TY  - BOOK
AU  - ORMROD Robert P
AU  -  HENNEBERG Stephan C M
AU  -  O'SHAUGHNESSY Nicholas J
TI  - Political marketing:  Theory and concepts   
SN  - 9780857025814
U1  - X:51, Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Sage         
KW  - Commerce
N1  - Appendix: 157-179p.; Reference:181-190p
ER  -