BETTMAN James R <br/><br/>
Legends in consumer behavior. 6Vols. 

 - New Delhi   Sage           2016 
 -  01583586: V1 (xlvi,368p) .
<br/><br/> Glossary: p 218-220; Bibliography: p 221-231 
<br/><br/><label>ISBN: </label>9789351506652  15000.00 
<br/><br/><label>Source: </label> 1722, 26/02/2018, Orange Boooks International  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), Q6.1-.6/RR