TY  - BOOK
AU  - FRANZEN Giep
AU  -  MORIARTY Sandra
TI  - Science and art of branding
SN  - 9788190210027
U1  - X:511-8, P9 
PY  - 2009///
CY  -  New Delhi 
PB  - Segment Books        
KW  - Commerce
ER  -