TY  - BOOK
AU  - Kacker Madhav
TI  - Marketing adaptation of U S business firms in Indi
U1  - XM8.730k2.N7, L4 
PY  - 1974///
CY  -  New Delhi 
PB  - Sterling         
KW  - Multinational
N1  - Bibliography p156-60; Appendix p138-55
ER  -