TY  - BOOK
AU  - Varshne R L
AU  -  Bhattacharya B
TI  - International marketing management:  An Indian perspective   
U1  - X:54-8.2.N7, M0;M6/TD3 
PY  - 1986///
CY  -  New Delhi 
PB  - Sultan Chand & Sons India     
KW  - Foreign Trade
N1  - Bibliography: P 449-60; Appendix: P 425-87
ER  -