Belch George E <br/><br/>
Advertising and promotion    An integrated marketing communications perspective    

 - 6th 
 - New Delhi   Tata Mc Graw Hill        2004 
 - xxvi, 779p  cm. 
<br/><br/> Glossary P GL1-GL14; Appeddix P 334-47, 700-07 
<br/><br/><label>ISBN: </label>0070581940  365.5 
<br/><br/><label>Source: </label> 134, 05/09/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513, P4/TD