TY  - BOOK
AU  - Belch George E
AU  -  Belch Michael A
TI  - Advertising and promotion :  An integrated marketing communications perspective   
SN  - 0070581940
U1  - X:513, P4/TD 
PY  - 2004///
CY  -  New Delhi 
PB  - Tata Mc Graw Hill      
KW  - Commerce
N1  - Glossary P GL1-GL14; Appeddix P 334-47, 700-07
ER  -