TY  - BOOK
AU  - SENGUPTA Subroto
TI  - Brand positioning :  Strategies for competitive advantage.   
SN  - 0074624016
U1  - X:511.2.N9, NO 
PY  - 1990///
CY  -  New Delhi 
PB  - Tata McGraw Hill       
KW  - Marketing
N1  - Bibliography chapterwise; Appendix : p 288-91
ER  -