TY  - BOOK
AU  - HAWKINS Del L.
TI  - Consumer behaviour:  Building marketting strategy (SIE)   
SN  - 9780070682160
U1  - X:1:(S:44), M3;N5/TD 
PY  - 2013///
CY  -  New Delhi 
PB  - Tata McGraw Hill       
KW  - Commerce
N1  - Bibliography: p 291-301
ER  -