SHAH Kruti <br/><br/>
Advertising and promotions   An IMC perspective    

 - New Delhi   Tata Mcgraw hill         2009 
 - xxx, 987p.  cm. 
<br/><br/><label>ISBN: </label>9780070080317  675.75 
<br/><br/><label>Source: </label> 885, 14/03/2014, Pranami Book Service  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:513, P9