TY  - BOOK
AU  - SHAH Kruti
AU  -  D' SOUZA Alan
TI  - Advertising and promotions:  An IMC perspective   
SN  - 9780070080317
U1  - X:513, P9 
PY  - 2009///
CY  -  New Delhi 
PB  - Tata Mcgraw hill       
KW  - Commerce
ER  -