TY  - BOOK
AU  - KAPOOR Ramneek
TI  - Services marketing:  Concepts and practices   
SN  - 9780070700697
U1  - X9(Y):51, Q1 
PY  - 2011///
CY  -  New Delhi 
PB  - Tata Mcgraw Hill Education      
KW  - Commerce
N1  - Bibliography Chapterwise
ER  -