TY  - BOOK
AU  - BOYCE John
TI  - Marketing research
SN  - 9780071321082
U1  - X:51b4, P5 
PY  - 2005///
CY  -  New Delhi 
PB  - Tata Mcgraw Hill Education      
KW  - Commerce
N1  - Bibliography chapterwise
ER  -