KAPOOR Ramneek Consumer behaviour Text and cases - New Delhi Tata McGraw Hill Education 2012 - xxii, 426p. cm. Bibliography: P 259-264 ISBN: 9780071078108 382.5 Source: 878, 14/03/2014, Pranami Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:1:(S:44), Q2