TY  - BOOK
AU  - KAPOOR Ramneek
AU  -  MADICHIE N.
TI  - Consumer behaviour:  Text and cases   
SN  - 9780071078108
U1  - X:1:(S:44), Q2 
PY  - 2012///
CY  -  New Delhi 
PB  - Tata McGraw Hill Education      
KW  - Commerce
N1  - Bibliography: P 259-264
ER  -