TY  - BOOK
AU  - DWYER F. Robert.
AU  -  TANNER John F.
TI  - Business marketing:  Connecting strategy, relationships and learning   
SN  - 9780070220911
U1  - X:51, P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Tata McGraw- Hill Publishing Company     
KW  - Commerce
N1  - Bibliography: p 189-98
ER  -