TY  - BOOK
AU  - Elzel Michael J and others
TI  - Marketing
T2  - McGraw Hill Series in Marketing
SN  - 0070509222
U1  - X:51, P4/TD 
PY  - 2004///
CY  -  New Delhi 
PB  - Tata McGraw Hill Publishing India     
KW  - Marketing
N1  - Glossary P G1-G14
ER  -