TY  - BOOK
AU  - Hawkins Del I and others
TI  - Consumer behaviour :  Building marketing strategy   
T2  - Mc Graw Hill/Irwin Series in Marketing
SN  - 0070582343
U1  - X:1:(S:44), M3;P4/TD 
PY  - 2003///
CY  -  New Delhi 
PB  - Tata McGraw Hill Publishing India     
KW  - Consumer Behaviour
N1  - Bbliography Chapterwise
ER  -