Hawkins Del I and others <br/><br/>
Consumer behaviour    Building marketing strategy    

 - 9 
 - New Delhi   Tata McGraw Hill Publishing India       2003 
 - xxvi,790p  cm. 
 - Mc Graw Hill/Irwin Series in Marketing .
<br/><br/> Bbliography Chapterwise 
<br/><br/><label>ISBN: </label>0070582343 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>X:1:(S:44), M3;P4/TD