PERREAULT William D. <br/><br/>
Basic marketing    A global- managerial approach    

 - 15 
 - New Delhi   Tata McGraw Hill Publishing India       2005 
 - xviii, 844p  cm. 
 - McGraw Hill/Irwin Series in Marketing. .
<br/><br/> Glossary: p G1-G12; Appendix - 656-694p 
<br/><br/><label>ISBN: </label>0072525231 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, K8; P5/TD