Mohan Manendra <br/><br/>
Advertising Management   Concepts and cases    

 - New Delhi   Tata McGraw-Hill          1989 
 - xi,418p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513-8, M9