Jones John Philip <br/><br/>
What's in a brand?   Building brand equity through advertising    

 - New Delhi   Tata McGraw-Hill Publishing Co        1998 
 - xxiii,335p  cm. 
<br/><br/> Bibliography: P 323-325 
<br/><br/><label>ISBN: </label>0074632019 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511, N8