TY  - BOOK
AU  - Kumar Dr.S Ramesh
TI  - Marketing nuggets:  Conceptual dimensions in market   
SN  - 8125905383
U1  - X:51, N8 
PY  - 1998///
CY  -  New Delhi 
PB  - Vikas Publishing House       
KW  - Marketing
N1  - Bibliography: P 349-54
ER  -