TY  - BOOK
AU  - RAJAGOPAL
TI  - Marketing management:  Text and cases   
SN  - 8125907734
U1  - X:51-8, P0 
PY  - 2000///
CY  -  New Delhi 
PB  - Vikas Publishing House       
KW  - Commerce
N1  - Bibliography: P 436-453
ER  -