ARUN KUMAR Marketing management - 2nd - New Delhi Vikas Publishing House 2011 - xxi, 942p cm. - Theory, Technology and Society. . Bibliography: Chapterwise. ISBN: 9788125942597 531.25 Source: 5317, 01/10/2014, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51-8, Q1