TY  - BOOK
AU  - AAKER David A
AU  -  DAY George S
AU  -  KUMAR V
TI  - Marketing research
T2  - Oxford Studies in the History of Economics
SN  - 9788126531189
U1  - X:51b4, M0;Q1/TD 
PY  - 2011///
CY  -  New Delhi 
PB  - Wiley         
KW  - Commerce
N1  - Bibliography: p 313-28
ER  -