AAKER David A Marketing research - 10th - New Delhi Wiley 2011 - xvii,701p cm. - 29 . ISBN: 9788126531189 602.64999999999998 Source: RKBA\09-10\5429, 20/02/2015, RAJKIRAN BOOK AGENCY General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51b4, M0;Q1/TD