MCDONALD Malcolm Marketing plans How to prepare them, how to profit from them - 8th - New Delhi Wiley 2016 - xv,624p cm. Glossary: p 441-452 ISBN: 9781119217188 4733.40 Source: 50022, 22/04/2017, Segment Book Distributors General Book Dewey Class. No.: X:51-8, Q1;Q6