TY  - BOOK
AU  - MCDONALD Malcolm
AU  -  WILSON Hugh
TI  - Marketing plans:  How to prepare them, how to profit from them   
SN  - 9781119217188
U1  - X:51-8, Q1;Q6 
PY  - 2016///
CY  -  New Delhi 
PB  - Wiley         
N1  - Glossary: p 441-452
ER  -