TY  - BOOK
AU  - Burkitt Hugh
AU  -  Zealley John
TI  - Marketing excellence:  Winning companies reveal the secrets of their success   
SN  - 8126514175
U1  - X:511, P6 
PY  - 2006///
CY  -  New Delhi 
PB  - Wiley India        
KW  - Commerce
N1  - Appendix P357-58
ER  -