TY  - BOOK
AU  - GRONROOS Christian
TI  - Service management and marketing:  Customer management in service competition   
SN  - 8126512873
U1  - X9(Y):51-8, P7/TD1 
PY  - 2007///
CY  -  New Delhi 
PB  - Wiley India        
KW  - Commerce
N1  - Bibliography chapterwise
ER  -