TY  - BOOK
AU  - SIMON Phil
TI  - Too big to ignore:  Business case for big data   
SN  - 9788126543250
U1  - X9:(D6,9(B), Q3 
PY  - 2013///
CY  -  New Delhi 
PB  - Wiley India        
KW  - Commerce
N1  - Bibliography: P 487-427
ER  -